If there is one digital strategy that has taken the world by storm, it is video marketing. Here are some stats from Wordstream to prove it: 33.3% of online activity involves watching videos YouTube clocks more than 500 million hours of videos watched every day 87% of online marketers make […]

It all started in February 2004.  Mark Zuckerberg and his college roommates founded Facebook as a humble social networking service. Today, Facebook has 2.45 billion active users and finds itself among one of the most visited websites worldwide. However, as any internet user would know, Facebook was not the only […]

In marketing, it’s common knowledge that content is king. But what type of content works? These days, video marketing and branded content isn’t just about advertising your products and services. Instead, they are used to tell stories that inform, move and engage with your target audience.  Unlike hard-selling and pushy ads that […]

Versatile and adaptable, videos are THE way to go for brand awareness and leads. Videos work hand-in-hand with the rapid growth of social platforms like YouTube, Instagram, TikTok and Snapchat by inspiring, evoking emotions and appealing to the real-life needs of one’s target audience. Each year, the ever-growing video industry […]

Have you ever faced one of these few scenarios – Tight deadlines set by the client. Last minute changes. Mismatched expectations between client and you. Late Payment. … and the list goes on. Chances are that one of these things have happened to you as a Freelancer or Vendor, and […]